Our services focus on multi-platform exposure and marketing integration across platforms. Command of the digital space begins with correlating client products with digital content. Ads have already become “white noise” on the web to many consumers. The effectiveness of digital marketing is measured in user-product correlation.
When a user is shopping for a row boat, it makes sense to advertise and sell row boat ores and accessories right next to the row boats. Boat accessories advertised on a national sports or news website, with no correlation = white noise to many users. The best and most effective ads on the internet are those that do not annoy the user base BECAUSE they are correlated to what people are shopping for online.
At Insite we operate from the simplest and most effective marketing premise, give the consumer what they need, WHEN they want it, and clients will advertise effectively and increase revenue.
When your digital marketing is integrated, correlated, and has multi-platforms, you are getting the best digital space has to offer.